Adam Braithwaite's Waiora Blog

Have you ever heard, “Make a plan and stick to it?”  I know I have. When I was a kid, in my neighborhood, us children played “Army” a lot. The Team I was on always came up with a plan to reach our goal. We lived by that plan we made till the game was over. Copy writing is no different.

Do you think that Tom Clancy just writes a story from the first letter to the final word without a plan Laid out? There’s no way he could do that or anybody could. If he did, the story wouldn’t flow together like it should and the reader would be confused at the end of the book.

Here are a few good Tips to get you on your way:

Start with a Good Subject. It doesn’t do you any good if no one reads it. So, pick a subject that interests your readers.                                                                                                

Have a Good Headline. Almost every person that reads the Newspaper, for example, reads the Headline first. If it catches their attention, chances are they will read the article. Boring Headlines won’t get you the Traffic you are after.

Be clear and write like you talk. I struggle with this as most people do. The main point here is to be unique, but true to yourself.

Make your paragraphs short. Studies show that long paragraphs in articles make people think that the article is too long and may not read it because of that.

Lastly, give value to your reader. Most people want to learn something when they read an article. They don’t want to be sold.

Here’s an extra nugget of information for you. Many times I hear from my friends that they are having writers block. It happens to most of us at some point, but there really is an easy way to get around that. If you’re on a social networking site, ask questions to your followers or friends about what they need help with. You should get a bunch of questions. Answer them and make an article about it. If you do that regularly, you will never have writers block again.

Another great resource is a Forum. See what people are talking about and write an article about that. There’s never a reason to have writer’s block if you are doing these things.

If you liked what you read or learned something new, please share this with someone you know. I’d really appreciate if you shared a brief tip of your own in a comment below. I bet you’ve picked up a few over the years too.

Yours in Mastery,

Adam Braithwaite